Property Marketing Plan
The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:
- Selling your home at or above market value
- Achieving the sale within your preferences for timing
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
Number of Listing Ads Views
Number of Landing Page Views
Number of Listing Inquiries
Number of Showings
Your home may be marketed on the following platforms:
Real Estate Websites by Web4Realty