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Property Marketing Plan


Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:


  • Selling your home at or above market value
  • Achieving the sale within your preferences for timing

Audience


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.



Positioning


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.


Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

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Metrics


We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:


Number of Listing Ads Views


Number of Landing Page Views

Number of Listing Inquiries


Number of Showings


Distribution


Your home may be marketed on the following platforms:

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General Terms of Use

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Listing Data were last updated: 2024-04-26 00:00:00

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Terms of Use

  • This representation is based in whole or in part on data generated by the Real Estate Board/Website Administrator which assumes no responsibility for its accuracy. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
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